Knowing VS Doing in Your Business – Which Are You?

I always love it when Business Owners come to me for help.
They are on what I call the ‘Hamster Wheel of Doom’ still working crazy hours after so many years in business, they have hit a plateau in their turnover and definitely aren’t taking home what they deserve from their business, yet they seem to think that they can keep doing what they have been doing and still get to the next level.
If you actually KNEW what to do you’d already be doing it
… but you’re not.
Telling me that you already know all of the things I’m telling you is just like telling Michael Jordan that you know how to play basketball like him.
It’s one thing to think you know. It’s another thing to be able to DO. To get out in the real world, to get onto the court, and get the job done when the pressure is on.
Yet people still do it to me occasionally.