When you make the transition to being a Salon Owner, you often think it’s going to be relatively straightforward.
You’ve run the numbers, you’ve figured out that you could make WAY more money if you owned the place.
You could have the staff working the floor, handling all the clients, and you just manage the business side of things.
Very Quickly Though, You Realise It’s Not As Simple As That.
There’s a LOT more to manage in the salon than you thought:
- Managing staff, rosters, hours, making sure they’re HAPPY and don’t leave — taking their clients with them.
- Keeping track of stock, the resources. Big orders seem to come out of NOWHERE
- Making sure clients keep coming back, and finding high-quality new clients seems to take FOREVER
- Keeping the books up to date and making sure the bills are paid. It’s like you just get ahead and another bill comes in.
- Making sure your pricing is such that you are actually making, not losing, money for each service you perform.
And you do all of this while trying to actually do some of your own clients – and make sure your quality of service is good across the board.
It’s Pretty Overwhelming.
If you’re trying to work 40+ hours on the floor AND keep the business ticking over, it’s no wonder you’re finding things are difficult.
But there’s more to it than that. It’s not just YOUR salon.
The average salon I speak with has at least 3-4 other staff members.
The average salon (before working with me) turns over MAYBE $200k a year….if they’re lucky.
No Wonder You’re Stressed.
You’re managing a business with 3-4 staff, wages and overheads.
You’re barely bringing in any revenue to cover everything.
Other businesses in other industries with 3-4 staff would turn over at LEAST $500k — and that’s the initial goal for many salons when they start working with me.
But It Get’s Worse.
Running a salon is more difficult than other businesses because:
- You’ve got to deliver a technical, time intensive, hands-on service.
- You need a number of staff, and managing staff is damn hard work.
- You’ve got high overheads for rent, and outgoings to match.
- You’ve got a TON of products you need to keep in stock, or you can’t actually perform the services. These products aren’t cheap either.
- You’re in a highly fickle and competitive marketplace, with clients who’ll run down the road if there’s a sale on and promises of things getting done “quicker”.
In other industries, you can just whack up a website and run some ads and start making money.
You ought to be damn proud of yourself for taking on such a challenging undertaking.
When You Think About The Training You Had To Become a Good Stylist… it’s a LOT of Work.
You did the 4 years training and the apprenticeships. You learned the ins and outs of all the services – and practised a LOT before you were ever allowed near a client.
You probably worked another over 3-6 years before you truly got good at your craft. To the point where you could nail every service without stressing and worrying about things.
That’s Like 10 Years Working On Your Craft.
How much time have you spent honing and building your business skills? If it’s less than 10 years – it’s no wonder you feel like you don’t really know what you’re doing.
Nobody (ever) starts out being great at business. It takes time. It takes experience and over time you develop wisdom.
But we can shortcut some of the mistakes by learning what works in your industry and learning from the experience of others.
So to help you get started, I created a step-by-step guide of all the things you need to have under control to get your salon working like clockwork.
To get you focused on the things that are truly important.
So enter your details below and we’ll send you out the checklist.