Emma’s Story

 

Emma has always been an entrepreneur at heart from the age of a small child. She use to make things to sell at school or charge people for performing services for them, including brushing her mum’s hair.

Emma has always had a fascination with money and numbers, so it is no wonder that she ended up in business.

All Emma ever wanted to do was be a hairdresser and fortunately that is exactly what happened.

Emma completed her apprenticeship at 17 years old, bought her first salon at 19 and went on to triple the turnover in it within a 12 month period and continue to grow both the turnover and the profit from there.
Emma was able to get her business working for her so that she had time, flexibility and income for her to fund her travel and lifestyle!

Although Emma did sell her original salon she has gone on to get these same types of results in other salons for herself and also by helping other salon owners increase their turnover and profit. They then get to have the lifestyles that they want and also deserve.

Emma is passionate about changing the industry for the better, to get rid of the belief of “Salon’s don’t make money” and to empower salon owners that they can be business owners that can take control of their life.

Emma’s mission is to teach Salon Owners how to be Business Owners so that they can hit all of their goals in life.

After working extensively in her industry for well over 10 years, and helping hundreds of salon owners grow their businesses, to be in the position to rub shoulders with the likes of Richard Branson, Amal and George Clooney speaks volumes of her business acumen and achievements at such a young age.

Disclaimer: Necker Island photos contain island hair due to the massive storms at the time.  Amal and I were both worried about what our “Island hair” would look like in our photo – pretty sure her’s looks better than mine.

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Emma has been 1 of 3 Finalist in the Young Business Person of the Year early on in her career.

In 2017 Emma was invited to New York to speak at the the International Beauty Show — taking her No BS Seminar to salon owners in the USA.

 

 

In 2016 Emma spoke at Hair Expo Australia to a room full of salon owners about The No BS Way To Build Your Salon, which was incredible for everyone in the room to hear some honesty.

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In 2015 Emma was placed in the top 50 of Anthill’s top Entrepreneurs under 30 in Australia.

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Check out the live stream videos from Emma’s Hair Expo workshop.

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THE OWNERS CHECKLIST

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THE 10
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THE SALON PASSION GUIDE

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